News articles tagged 'Advertising'

Brand advertising: an overview and update on recent changes

Posted on 01/09/2011 by Sue Irwin Ironside

Advertising is an integral part of building brand goodwill; it informs consumers, distinguishes products and services, and ultimately increases sales. Read More

Beyond advertising - keeping your sales promotion within the law

Posted on 23/04/2010 by Rosemary Wallis

Promoting a product by running a competition with exclusive prizes is a common way of promoting a new product or of boosting sales for an existing one. Read More