News articles tagged 'Brands'

Brand advertising: an overview and update on recent changes

Posted on 01/09/2011 by Sue Irwin Ironside

Advertising is an integral part of building brand goodwill; it informs consumers, distinguishes products and services, and ultimately increases sales. Read More

Brand Protection in China

Posted on 25/11/2009 by Philip Thoreau

In China, good brand protection is vital for business protection.   If you use your brand in China without registering it as a trade mark somebody else might use your brand with relative impunity. Read More