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News articles tagged 'Marketing'
Brand advertising: an overview and update on recent changes
Posted on 01/09/2011 by
Advertising is an integral part of building brand goodwill; it informs consumers, distinguishes products and services, and ultimately increases sales. Read More
Ambush marketing law passes first test
Posted on 04/09/2009 by
The Major Events Management Act came into force in 2007, to provide greater protection to sponsors of important events from Ambush Marketing. Read More